About us

Grandpa Willy's vintage Swiss Silvana 17 jewels watch

Our story

It all started with a Silvana.

My grandfather Willy was a truck driver. A man with big hands, few words and unbreakable routines. One of them was his watch: a vintage Swiss Silvana with 17 jewels that he wore every single day of his life, without exception.

I grew up seeing that watch on his wrist. When he passed away, the watch came to me.

Knowing nothing about watches, I took it to a watchmaker who told me the restoration would cost more than its market value. I didn't care. It wasn't an object, it was my grandfather Willy. He was my father figure. It was memory made of metal and glass.

Watches don't keep time. They keep people.

That day, Mike Watch Trader was born

Because I know many of you have a watch like that. One given to you by someone important. One you bought to mark a moment. Or one you simply love and want to tell its own story on your wrist.

I also learned the hard way. I was scammed with a fake watch because of my own inexperience. That lesson cost me money, but it made me better at what I do today.

That's why every watch that comes into Mike Watch Trader goes through authenticity checks. We're not perfect: if we ever get it wrong, we refund you in full, we apologize, and that watch goes straight into a box we honestly call "Lessons Learned".

Your money and your trust are guaranteed. Always.

What makes us different

Buyback Guarantee

Bought your watch from us and your taste changed (it happens to all of us!)? We guarantee to buy it back at a fair value based on the watch's condition and the market, applied toward your next purchase with us. Your investment doesn't die, it evolves.

New and pre-owned

We offer a wide selection of carefully chosen new and pre-owned watches. Because the best watch is the one that fits you, not the other way around.

Accessories for those who love their watch

Straps and storage cases to keep your timepieces safe at home or take them with you when you travel. Because a watch you love is a watch you care for.

Welcome to Mike Watch Trader. Here, watches have a story and are waiting to become part of yours.

Mike

Founder, Mike Watch Trader

Shop the watchesWrite to me